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Alex Irvin

Alex Irvin

Alex Irvin, Co-Founder and Chief Marketing Officer of eCosmetics, has over 20 years of expertise in traditional and digital marketing, e-commerce, and customer experience. He has led marketing for DRB Financial and 1800PetMeds, demonstrating a data-driven approach and innovative strategies. Alex is known for building successful marketing systems, managing large budgets, and enhancing brand reputation, making him a respected authority in online marketing and business growth.

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Recent Contributions


Beyond efficiency: Why empathy wins in the age of AI customer service

by Alex Irvin — Co-Founder / CMO, eCosmetics

By prioritizing human expertise and leveraging technology strategically, retailers can create a customer service experience that is both efficient and…

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