Anders Mittag is Chief Commercial Officer at Lobyco, a global leader in customer engagement and promotions for grocery retailers. With 20+ years in retail technology, he drives Lobyco’s commercial strategy and supports global clients in implementing loyalty programs that boost customer spend and footfall. Prior to helping launch Lobyco, Anders was senior vice president of membership and loyalty at Coop Denmark, where he was responsible for overall loyalty strategy. He lives in Copenhagen with his family.
by Anders Mittag — Chief Commercial Officer, Lobyco
Grocery personalization calls for reimagined partnerships with suppliers, who have traditionally driven customer promotions. If grocers intend to leverage…
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