News & Media From Andrew Sharpe

Why customer service and branding are the same thing

by Andrew Sharpe — Retail Strategist, BRANDSPANK

If you aren't investing in customer service, you're omitting the most influential piece of your brand's story.

Don't let 'holiday creep' ruin your retail story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

On the surface, holiday creep may not seem like a problem for retailers, but when you take a closer look, you can see how this phenomenon contributes to the…

read now

Why brand longevity means avoiding shortcuts

by Andrew Sharpe — Retail Strategist, BRANDSPANK

What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.

read now

Improving your culture by sharing your story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

Over the past few years the concept of "storytelling," from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see…

read now

Don't forget, every situation has a story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

A few weeks ago, my wife started to search online for a trampoline for our kids. Our girls have been wanting a trampoline for quite some time, and so my wife…

read now

Choosing the right special effects for your brand's story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

Last month I was in New York City for the National Retail Federation's (NRF) annual "Retail's BIG Show" conference. For those who have never attended this…

read now