Annamaria Turano
Annamaria Turano
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Holiday sales predicted to increase
by Annamaria Turano — Executive Director, MCAworks
Deloitte recently shared their forecast that holiday sales are expected to increase between 3.5 percent and 4 percent as the economy and the presidential…
read now'What Would Tommy Do?' The straightforward question that defines the brand strategy at Tommy Bahama
by Annamaria Turano — Executive Director, MCAworks
Defining a brand strategy that is differentiated, sustainable, and successful long-term is critical to retailer success. Tommy Bahama, a lifestyle company that…
read nowPositioning on a price point: Dollar Tree
by Annamaria Turano — Executive Director, MCAworks
Dollar Tree continues to harvest success from its unique positioning built on its value-oriented price point. According to a recent company press release…
read nowTotal Wine & More: A toast to their success
by Annamaria Turano — Executive Director, MCAworks
Total Wine & More is truly "America's Wine Superstore." Currently operating 80 superstores across 13 states, Total Wine is driven to maintain its…
read nowIs Walmart losing out on deeper loyalty by not offering loyalty cards?
by Annamaria Turano — Executive Director, MCAworks
Walmart remains one of the few giant retailers which does not yet offer a customer loyalty card. In the new book, Walmart: Key Insights and Practical Lessons…
read nowShopWith.It may be a hit this holiday shopping season
by Annamaria Turano — Executive Director, MCAworks
A new, free social media app launched today, Dec 1st, taking shopping-and-socializing to a new level in the digital world. The ShopWith.It app promises to be…
read nowDesperate times, desperate measures?
by Annamaria Turano — Executive Director, MCAworks
Earlier this year, Kristy Reynolds, marketing professor at the University of Alabama's Culverhouse College of Commerce, indicated that methodical shopping, or…
read nowHow smart is PetSmart?
by Annamaria Turano — Executive Director, MCAworks
According to Dow Jones newswire today, PetSmart Inc. raised its third-quarter and full-year guidance, citing better-than-expected same-store sales growth.
read nowMissoni at Target: Thoughts from a marketer
by Annamaria Turano — Executive Director, MCAworks
The Missoni at Target campaign is great for Target's business but might prove to be disastrous for Missoni's brand.
read nowWhy The Fresh Market is more fresh than Whole Foods
by Annamaria Turano — Executive Director, MCAworks
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a…
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