Brian Lannan
Brian Lannan
Brian joined Avtex in 2021 from Target, where he led the Guest Experience team and was responsible for experience strategy and insights, guest-centric culture development, voice of guest, and brand and reputation insights. He has 15 years of retail experience developing and leading strategy, insights, and CX capabilities.
Recent Contributions
4 strategies for using data, AI to personalize customer experience
by Brian Lannan — Vice President, Retail Experience, Avtex
Here are winning data and AI strategies for a modern retail environment that caters to the one-to-one customer experience.
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Deploying self-service channels in retail
by Brian Lannan — Vice President, Retail Experience, Avtex
Why conversational AI is the future of customer-driven self-service.
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5 ways retailers can cut costs without sacrificing customer experience
by Brian Lannan — Vice President, Retail Experience, Avtex
NRF's Top 100 Retailers List is dominated by large, low-cost retailers. Amazon allows consumers to price shop any product, anytime, from anywhere. Walmart has…
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