News & Media From Beth VanStory

5 top ways smaller retailers can defeat Amazon

by Beth VanStory — Partner & CMO, Chief Outsiders

Beth VanStory, a partner and CMO with Chief Outsiders, lists out five specific strategies that small to mid-size retailers can adopt to beat Amazon. It's all…

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How retailers can win big by embracing the digital consumer

by Beth VanStory — Partner & CMO, Chief Outsiders

Beth VanStory, a partner and CMO with Chief Outsiders, explains why retailers, from marketing to merchandising to delivery and customer service, must meet…

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7 retail trends in 2020 and tips for success

by Beth VanStory — Partner & CMO, Chief Outsiders

Beth VanStory, partner, Chief Outsiders, writes that if 2019 was the year retailers woke up from a retail apocalypse, 2020 is shaping up to be the year of the…

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