News & Media From Brian Cluster

Why location data is critical for consumers and retailers

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG & Retail, Stibo Systems, explains why why location data is so important in 2021 and why managing it…

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Data: The other Black Friday treasure chest

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy, CPG and retail, Stibo Systems, reveals how Black Friday (and the surrounding weeks) isn’t just about cash profit…

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The questions retailers are asking about holiday shopping 2020

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

As the holiday season approaches, Brian Cluster, industry strategy director at Stibo Systems, explains why an uncertain economic climate isn't necessarily…

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Needle in a haystack: Learning to prioritize your customer data

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy, CPG and retail, Stibo Systems, explains how to leverage customer data, why retailers can't get caught in the data…

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How the consumer mindset is shifting during COVID-19

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for retail, Stibo Systems, explains how COVID-19-related shelter-in-place orders are prompting consumers to shop…

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The importance of honing the retail customer loyalty program

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG/retail at Stibo Systems, shares why loyalty programs are crucial for retailers looking to build long-term…

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