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Brian Higgins

Brian Higgins

Brian Higgins is the Chief Customer Experience Officer, Verizon Consumer Group, where he leads the Consumer Group CX organization, responsible for shaping customer and employee experiences and empowering the Verizon workforce through tools, capabilities, and resources needed to drive simple, personalized and memorable customer experiences. Brian earned his undergraduate and graduate degrees from Rutgers University and holds a Master of Science degree from University of Pennsylvania.

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Making customers happy isn’t just part of a transaction, it’s a never-ending responsibility

by Brian Higgins — Chief Customer Experience Officer, Verizon

One of the first steps a leader should take to improve the customer experience is to commit to being a loyalty company, instead of a transaction company.

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