Brian Jefferson
Brian Jefferson
Brian serves as General Manager of PDI’s loyalty and payments solutions within PDI’s Consumer Engagement line of business.
Prior to joining PDI, Brian served in several IT solutions delivery project roles for Sabre Holdings, American Airlines and DXC Technology (formerly Electronic Data Systems).
Recent Contributions
The evolution of c-stores: How 3rd party apps are adapting to changing customer needs
by Brian Jefferson — SVP & GM Payments and Loyalty, PDI Marketing Cloud Solutions, PDI Software
By providing concise messaging around engagement, c-stores can enable customers to act on their own so that clerks can focus on checkout.
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