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Charles Nicholls

Charles Nicholls

He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others.

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Recent Contributions


Social commerce 3.0: Where do retail brands go from here?

by Charles Nicholls — Founding Director and Chief Strategy Officer, SimplicityDX

The best way for brands to leverage social is to make it easy for customers to discover products on social but buy on the brand site.

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Social shoppers prefer checking out on brand sites

by Charles Nicholls — Founding Director and Chief Strategy Officer, SimplicityDX

Here are the five top issues giving consumers pause for thought before handing over hard-earned dollars to social networks.

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