Chris Petersen
Chris Petersen
NoneRecent Contributions
The new retail era where logistics is both sexy and essential
by Chris Petersen — Owner, IMS
Chris Petersen explains why, from AI to predictive inventory, logistics isn't what it used to be.
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Why and how retailers must create relevancy to survive
by Chris Petersen — Owner, IMS
Chris Petersen explains why the 'winning' retailer is one that focuses on convenience, consistency and customized value.
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Why a retail 'second sale' is more critical than a new customer acquisition
by Chris Petersen — Owner, IMS
Chris H. Petersen explains why acquiring a retail sale today does not ensure retention as second-time retail buyers are actually more valuable and more…
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The question for today's retailers: What business are you in?
by Chris Petersen — Owner, IMS
Blogger Chris Petersen poses a big question to retailers as the days of retailers differentiating on products seems to be long past for two reasons: there are…
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Lessons in "goodwill" and the power of people
by Chris Petersen — Owner, IMS
Blogger and industry expert Chris H. Petersen explains why today's retail customer experience involves a foundation of "goodwill" that drives positive feelings.
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Ways small retailers can thrive in a world of retail giants
by Chris Petersen — Owner, IMS
Blogger Chris Petersen says that when a retailer doesn't have the resources or infrastructure, the best way to compete with Amazon is do something different.
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5 retail lessons learned from the upcoming lingerie wars
by Chris Petersen — Owner, IMS
As Chris Petersen sees it everything and every aspect of retail is being disrupted and reinvented.
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The horse you rode in on will not win the race for the future
by Chris Petersen — Owner, IMS
Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.
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A new era of content management, strategic collaboration
by Chris Petersen — Owner, IMS
As Chris Petersen explains consumer-facing content is dispersed across many channels, systems and the cloud. Consequently, a major challenge for brands and…
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Winning the race to the home requires more than the last mile
by Chris Petersen — Owner, IMS
Blogger Chris Petersen explains why the future of retail is not linear and that the winners are building ecosystems.
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