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News & Media From Christa Martin

Evaluating the viability of AI in the workplace

by Christa Martin

Christa Martin, a Chief Outsiders CMO, offers up insight on deploying AI and how enabling AI allows retailers to remain agile and reach new heights in…

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How modern retailers can achieve success with AI chatbots

by Christa Martin

Christa Martin, a Chief Outsiders CMO, maps out how retailers should approach automation systems like consumer-facing chatbots and why the strategy should…

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