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Christopher Hall

Recent Contributions


CX design firm will read your mind

by Christopher Hall — writer, self

There's a glint of missionary zeal in Jean-Pierre Lacroix's eyes when he talks about the future of store design coming into view on the horizon with an…

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Key considerations for digital signage and omnichannel retail

by Christopher Hall — writer, self

New store designs should incorporate digital signage when planning for an omnichannel strategy.

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Make love not war: Tips on how to embrace showrooming

by Christopher Hall — writer, self

A customer experience expert discussed his showrooming strategy at DSE13. 

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Minnie Mouse does the catwalk at Barneys NY (Video)

by Christopher Hall — writer, self

Barneys flagship store in NYC installs an eye-catching electronic window display for the holiday shopping season.

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C-store chain Wawa goes digital

by Christopher Hall — writer, self

After a successful pilot, the chain is rolling out digital signage to all of its more than 600 locations across the U.S.

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CETW12: Digital Darwinism means only the engaging survive (Video)

by Christopher Hall — writer, self

Creating experiential DOOH campaigns: It's a retail jungle out there; only the adaptable and engaging will survive.

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DSE 2012: Show and tell

by Christopher Hall — writer, self

The annual DSE show is both a trade show and educational series for the digital signage industry.

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Digital signage: How it affects our everyday lives (infographic)

by Christopher Hall — writer, self

Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every…

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Mayo Clinic goes shopping for patients at Mall of America (Video)

by Christopher Hall — writer, self

Interactive kiosks and digital signage highlight the Mayo Clinic's new "high-tech outpost" at Mall of America.

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Digital signage comes to the country store

by Christopher Hall — writer, self

Digital signage usually brings to mind Times Square, not the town square, but it looks like it's headed that way too.

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