News & Media From Clare Evans
Offering great customer experiences when things go wrong
by Clare Evans
Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.
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Why big data is big news for retailers
by Clare Evans
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
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The rise of the millennial and what it means for retail
by Clare Evans
Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win…
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