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Colin Shaw

Colin Shaw
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Recent Contributions


Bank of America's CEO: Brave or naive?

by Colin Shaw — Founder & CEO, Beyond Philosophy

I have seen so many proclamations like the one Brian Moynihan, CEO of Bank of America sent to his 270,000 employees recently stating they needed to improve…

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RIP customer experience: Seven reasons why customer experience is in danger of dying

by Colin Shaw — Founder & CEO, Beyond Philosophy

I am becoming increasingly concerned that the focus on improving the customer experience is heading the same way as CRM, into failure. I fear this as I am…

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The most common mistake made during a customer experience change, and how to overcome it

by Colin Shaw — Founder & CEO, Beyond Philosophy

I was once called into see a new client who had a problem they wanted to discuss: "We undertook research about 18 months ago on how we could improve our…

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Klout: More social influence equals a better customer experience?

by Colin Shaw — Founder & CEO, Beyond Philosophy

I was very interested to see that organizations are starting to provide a better customer experience to people that have more social influence. You may have…

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Customer Experience Councils: A tool for overcoming organizational silos

by Colin Shaw — Founder & CEO, Beyond Philosophy

We all know a lack of coordination between an organization's departments can be one of the key factors in causing a poor customer experience. As an end-to-end…

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When will I see the results of my customer experience program?

by Colin Shaw — Founder & CEO, Beyond Philosophy

When we start working with a client to improve their customer experience I am often asked, "How long will it be before we see a result?" On the face of it…

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