Within analytical consulting, she provides thought partnership, guidance and insight to drive growth and customer nurture through the application of data in personal communication as well as strategic measurement and analytic roadmap development – incorporating both macro and micro economic trends with the goal of fueling consistent, data driven insights to drive action.
by Courtney Hilbert — Sr. Director, Analytics, Merkle
Here is a three-step plan that can help make a retailer's marketing strategy merry and bright.
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