Dafna is focused on helping clients realize the most value from their data, whether they are retailers and/or brands, by leveraging data to develop insights for timely decisions and optimized business and loyalty outcomes. Dafna has over 25 years of global experience in consumer, shopper, and business insights along with strategy, category management, and analytics/data science expertise working with both retailers and suppliers in the CPG industry. Dafna earned a Master’s degree in Statistics from Northwestern University in Evanston, Illinois.
by Dafna Gabel — Vice President, Insights, PDI Software
Data science is helping c-stores succeed from inventory to employees.
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