Dale Furtwengler
Dale Furtwengler
NoneRecent Contributions
'Tis the season for insane pricing strategies
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In times of heavy discounting, retailers are ignoring the power of convenience.
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Seven lessons in upselling, learned from a trip to the mechanic
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.
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How to communicate price increases to your customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Your customers need to be gently reminded of the value they are receiving from you.
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Big data, value pricing and fairness
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
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A tale of two pricing strategies
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
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Pricing lessons from the 2014 Corvette
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
If you’re serious about wanting to increase demand for your products, raise your prices and limit the supply.
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Walmart: Pricing perseverance or insanity?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"Wal-Mart rolls out 'Black Friday-like' spring sales event to drum up sales." The St. Louis Post-Dispatch headline raises the question, does perseverance pay…
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Selling into dead markets
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I'm sure you're wondering, "Who in the world would do that?" More people than you might imagine. Here's what triggered this post.
read nowChanging prices, changing value?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A newscast recently reported that some companies are changing prices as often as 5,000 times a day. Why are they doing this? How well is it working? More…
read nowHow and why price discounts impact customer experience
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…
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