Daniel Heer is the Founder and CEO of Zeotap, a global customer intelligence platform that helps brands better understand their customers and predict behaviors, enabling them to invest in customer relationships and products that matter. Today Zeotap works with over 70 of the top 100 global brand advertisers.
With consumer spending for the Valentine's Day holiday expected to reach $21.8 billion, Daniel Heer, founder and CEO of Zeotap, maps out six points marketers…