News & Media From Danielle Savin

For better loyalty, focus on the customer experience not just a point program

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

By shifting the focus of the loyalty program from points to better experiences, brands can instill the kind of customer loyalty that grows in strength and…

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Why holiday e-commerce strategy planning starts in summer

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

Danielle Savin, senior director of digital marketing at Capgemini in North America, offers up a checklist of strategies to ensure your retail business is ready…

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Next-level customer experience for today’s marketing challenges

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

Danielle Savin, senior director of digital marketing services, and Suresh Rajappan, digital customer experience principal, at Capgemini in North America…

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