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Edward Drax

Edward Drax

Edward Drax is the CEO of Yocuda, a provider of sustainable and dynamic digital receipts. The company handles hundreds of millions of receipts each year for clients including Marks & Spencer, Sainsbury’s, Sephora, Decathlon and Hudson. Yocuda’s solutions are deployed across four continents, 30-plus countries and support all languages, currencies and fiscal regulations.

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How personalization and digitalization can drive customer loyalty

by Edward Drax — CEO, Yocuda

Amidst the current cost of living crisis, U.K. shoppers have tightened their purse strings, presenting a formidable challenge for retailers to remain…

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