News & Media From Ethan Whitehill

Membership-based business models: Capitalize on being in the club

by Ethan Whitehill — CEO, two west inc

As access becomes more important than assets to today's shoppers, brands are building tech-driven subscription services and entire businesses around this…

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Insight on kicking a 2016 retail strategy off on solid ground

by Ethan Whitehill — CEO, two west inc

It's a good idea to review consumer patterns and data from the past year to make sure retail strategy plans for the new year are on track from the start.

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Pop-ups: From temporary to trendsetting.

by Ethan Whitehill — CEO, two west inc

Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.

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Store design: It just keeps getting smarter… and sexier

by Ethan Whitehill — CEO, two west inc

There's no question that today's shoppers want to be wowed. Tech-savvy and design-smart, they're looking for interactive and visually appealing experiences…

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