Bluecore’s AI-driven technology allows retailers to launch completely personalized multi-channel campaigns at scale by curating products, content, and offers, specific to each shopper’s individual preferences. The company drives significant increases in revenue for 400+ retailers and brands, including Express, Tommy Hilfiger, The North Face, Teleflora, and Bass Pro Shops, by connecting first-party shopper data, onsite behavioral data and most uniquely, retailers’ live product catalogues, and automating decisions around the recommendations that will convert individual shoppers.
Fayez Mohamood, CEO and co-founder of Bluecore, explains why handing over at least some control of the messaging in customer communications to technology can…
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