Fred Thompson
Fred Thompson
NoneRecent Contributions
Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
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Maximizing the value of a retail loyalty program
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…
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Three steps to retail loyalty programs that connect with customers
We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is…
read nowWhen it comes to loyalty marketing, sometimes less really is more
Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty…
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