Gail van Dijk is head of global marketing at Communisis Brand Deployment, a market-leading print management and brand activation company. Forever a customer champion, Gail focuses on delivering excellence to clients across global B2B markets and driving sales growth by understanding customer needs and the solutions required to meet them. Passionate about fresh thinking, innovation and transformation, Gail drives the shopper insights agenda for Communisis.
by Gail van Dijk — Head of Global Marketing, Communisis
Why retailers need to conduct a behavioral intervention, one aimed at moving the focus from messaging to action.
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