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Gary Edwards

Gary Edwards
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Recent Contributions


How to win with holiday shoppers, in-store and online

by Gary Edwards — Chief Customer Officer, Emathica

Fourth-quarter retail sales can make or break a brand, since anywhere from one-third to seventy percent of annual retail sales occur between Thanksgiving and…

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Three tips to improve local retail customer experiences during the holidays

by Gary Edwards — Chief Customer Officer, Emathica

It's that time of year again. The holiday retail shopping season is upon us and scores of consumers are headed to your brick-and-mortar stores in search of…

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Five ways you are losing retail customers

by Gary Edwards — Chief Customer Officer, Emathica

Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…

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How to replicate Disney's first-class customer experience

by Gary Edwards — Chief Customer Officer, Emathica

The Walt Disney Company has been pleasing audiences with its multi-faceted approach to entertainment since 1923. The envy of marketing executives around the…

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How to optimize your store for summer

by Gary Edwards — Chief Customer Officer, Emathica

Now that summer is well underway, it’s time for retailers to turn up the heat. After spending prolonged time indoors during the cold weather, customers are…

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Retail trends in customer experience

by Gary Edwards — Chief Customer Officer, Emathica

With today’s consumers looking for more out of their retail experiences and actively seeking out opportunities to build relationships with the brands that…

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