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Sheila Berry

Sheila Berry

Sheila Berry has nearly 2 decades of experience as a domain expert in D2C e-commerce logistics and functional expert in business development, strategic partnerships, and corporate development to foster growth. She’s held leadership positions at Newgistics and Borderfree, in addition to founding her own consultancy. Most recently she spent 3 years at Shopify running their Logistics Product Partnerships team globally and managing a $1.2B transportation P and L.

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Recent Contributions


The consumer psychology of last-mile delivery: Why reliability beats speed

by Sheila Berry — CRO, UniUni

The next big differentiator in e-commerce won’t be who’s fastest — it’ll be who consumers trust most to deliver on their promises.

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