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Jake Athey

Jake Athey
Jake Athey is VP of marketing and customer experience at Widen, where he helps organizations realize their maximum marketing potential by communicating the value of Digital Asset Management (DAM) as part of core brand and marketing channel strategies. An integral member of the content strategy team, he oversees and manages all of the moving parts of content strategy, brand consistency, sales and more.

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In 2021, omnichannel retail is all about identity, consistency and personalization

by Jake Athey

Jake Athey, VP of marketing and customer experience at Widen, explains why omnichanne, a loaded buzzword if there ever was one, is less about where you sell…

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