News & Media From James Tenser

Independent grocers: Three ways to gain a trade promotions edge

by James Tenser — Principal, VSN Strategies

When it comes to capturing their fair share of impact from trade deals, independent grocers have long struggled to match their crosstown, big-chain rivals.

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NRF bulletin: Personalization done right

by James Tenser — Principal, VSN Strategies

I've been on record many times as a hater of shopper loyalty, but an advocate of intelligent personalization.

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Lessons learned from the Transit of Venus

by James Tenser — Principal, VSN Strategies

Recently I attended an event that will never be repeated in your or my lifetime. It was a viewing of the transit of the planet Venus across the face of the…

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