Apteco is based in Warwick, UK and delivers software and services through offices in Frankfurt, Sydney and Rotterdam working with a global network of partner firms. James is experienced in B2B, B2C and not for profit marketing having worked on numerous marketing database, analytics and campaign management projects.
James graduated from Manchester University in Computation and started his career with Logica in The Netherlands, before moving on to found Apteco in 1987. He is always happy with the latest gadgets and able to understand both users’ and developers’ requirements. Outside Apteco, James is a qualified private pilot, single-speed cyclist, community volunteer and vice president of the local members’ sports club where he plays squash.
by James Alty
James Alty, founder and managing director of Apteco, offers up three steps retailers can take in striving to rebound from the ongoing COVID-19 pandemic.
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