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Jay Kulkarni

Jay Kulkarni
Jay Kulkarni founded Theorem, Inc., in 2002. Over the last 21 years, Kulkarni has been the driving force behind the company’s extraordinary expansion. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms. As a veteran in the online advertising space, Jay is published by several leading trade publications and is a participant in the digital marketing conference circuit

Recent Contributions


The name of the game is customer retention, not acquisition

by Jay Kulkarni

The time is now for all attention to be on customer retention over acquisition.

read now


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