News & Media From Jeff Fromm
Millennial marketing lessons from Jimmy Fallon
by Jeff Fromm — Executive Vice President, Barkley
How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…
read nowAs Millennials get nostalgic, so do brands
by Jeff Fromm — Executive Vice President, Barkley
Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they're also approaching the age where they start to…
read nowMillennials are accepting more lax privacy policies in exchange for rewards
by Jeff Fromm — Executive Vice President, Barkley
Online privacy policies always seem to be a bunch of gibberish. Who actually reads the privacy policy anymore? When given the option to either read pages of…
read now'Idea brands will win big with Millennials: Here's how to attract them
by Jeff Fromm — Executive Vice President, Barkley
Millennials want to change the world. Who doesn't? However, this generation born from 1977 to 2000 is often accused of passive insensitivity caused by their…
read nowHow Walmart gets marketing right
by Jeff Fromm — Executive Vice President, Barkley
I believe that one of the reasons that Walmart has been so successful is its ability to think creatively about marketing. A case in point: Walmart recently…
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