Jeff Weidauer
Jeff Weidauer
NoneRecent Contributions
Why most retail loyalty programs are failing
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
In reality, most retail loyalty programs are little more evolved than a basic paper coupon.
read now
Why it's time to retire the concept of generations
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.
read now
Why retailers need to keep a laser focus on the customer
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
I spent the first 15 years of my retail career in operations, i.e. working in and ultimately managing stores. Those years gave me invaluable first-hand…
read nowPay no attention to the man behind the curtain
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…
read nowThe problem with big data
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
What are you doing about big data? That is a question making the rounds with retailers today. Or turned around it’s, “What am I supposed to do about big data?…
read nowWhy retail labor cuts are short-sighted
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The supermarket industry is notoriously frugal. Rarely is an article written in the mainstream media that doesn’t mention the razor-thin margins retailers…
read nowGiving shoppers what they don't know they want
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The National Grocers Association and Supermarket Guru released some teaser facts from their Consumer Panel Survey that will be released at the annual…
read nowOuthouses and QR codes: Never assume the norm
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
New research from the NPD Group shows that nearly 100 million people (or about half of Internet users) listened to music online in the past three months. No…
read nowBeating the Black Friday blues
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The term “Black Friday” is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers’ attention right after…
read nowI have seen the future of retail and his name is Errick
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Last week I was in California visiting family, but like most of us on "vacation" these days, I was still working in my subconscious. One of my goals while…
read nowSee More From Jeff
Subscribe
Get the latest news and resources from Retail Customer Experience.
Recent Posts
