News & Media From Jeff Weidauer
Why most retail loyalty programs are failing
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
In reality, most retail loyalty programs are little more evolved than a basic paper coupon.
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Why it's time to retire the concept of generations
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.
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Why retailers need to keep a laser focus on the customer
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
I spent the first 15 years of my retail career in operations, i.e. working in and ultimately managing stores. Those years gave me invaluable first-hand…
read nowPay no attention to the man behind the curtain
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…
read nowThe problem with big data
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
What are you doing about big data? That is a question making the rounds with retailers today. Or turned around it’s, “What am I supposed to do about big data?…
read nowWhy retail labor cuts are short-sighted
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The supermarket industry is notoriously frugal. Rarely is an article written in the mainstream media that doesn’t mention the razor-thin margins retailers…
read nowGiving shoppers what they don't know they want
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The National Grocers Association and Supermarket Guru released some teaser facts from their Consumer Panel Survey that will be released at the annual…
read nowOuthouses and QR codes: Never assume the norm
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
New research from the NPD Group shows that nearly 100 million people (or about half of Internet users) listened to music online in the past three months. No…
read nowBeating the Black Friday blues
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The term “Black Friday” is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers’ attention right after…
read nowI have seen the future of retail and his name is Errick
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Last week I was in California visiting family, but like most of us on "vacation" these days, I was still working in my subconscious. One of my goals while…
read nowBig data: Finding an ant in an avalanche
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Big data. It's the latest answer to our marketing prayers; the "holy grail" that will deliver the ultimate return for our precious marketing spend. Last year…
read nowHow to save the center of the store
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The New York Times recently ran a piece exploring the shift in traffic from center store to perimeter in a typical supermarket. While the article was…
read nowTwo tales of retail showrooming
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
By now most folks have heard about "showrooming," the relatively new activity where consumers visit a brick and mortar store, look at a product they are…
read nowBeating the showrooming blues
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Today's Wall Street Journal carries an article on what's being called "showrooming." This is a relatively new activity where shoppers go to a local brick &…
read nowYou're hot and you're cold ...
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
American retailers have been accused of being obsessively consumed with acquiring new customers, but negligent when it comes to retaining existing customers.
read nowWhither retail? Some thoughts as NRF 2012 winds down
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The National Retail Federation (NRF) is just winding down its 101st "Big Show" in New York as I write this. The focus is pretty timely: it's all about jobs and…
read nowIt's Amazon's world, we're just living in it
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
It doesn't seem like all that many years ago when Amazon.com was touting itself as the "world's biggest bookstore." I remember listening to its radio ads in…
read nowBlack Friday to Cyber Monday: How low can the extreme shopping go?
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Just about every news story this Monday morning contained statistics relating to the health—or lack thereof—of the economy based on how much we shopped over…
read nowIn the blink of an eye ...
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online…
read nowA week later, we're still thinking about Steve
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
It's been a week since the world lost Steve Jobs. That sounds like a typical, dramatic and overblown statement from the media, but this is the rare case in…
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