Jennifer Farmer
Jennifer Farmer
Jennifer Farmer has more than 15 years of experience in the retail, ecommerce, loyalty, and payments industries. She is a seasoned expert in how merchants can leverage technology to engage, retain, and attract customers through innovative and data-driven marketing software tools. Serving as the Director of Merchant Development at Valuedynamx, a leading provider of loyalty and rewards solutions for merchants and consumers, Jennifer advises retailers in the DTC, subscription, grocery, CPG, restaurant, and travel/entertainment verticals on how to optimize customer experiences.
Recent Contributions
The loyalty trend you’re not watching but should be
by Jennifer Farmer — Director of Merchant Development, Valuedynamx
Retailers looking to drive more year-round sales and eliminate off-peak season lulls should look to their reward and loyalty programs to proactively engage…
read nowSee More From Jennifer
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