Jim Joseph

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How Chevy wins at storytelling

by Jim Joseph — President, Lippe Taylor

For years now, those of us in marketing have been talking about storytelling ... wrapping your brand message into a compelling consumer story that will draw…

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Make sure your associates are not practicing survey coercion

by Jim Joseph — President, Lippe Taylor

Last week in my class at NYU we discussed consumer surveys as a market research technique. They are a tried and true approach to getting feedback or getting to…

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My two newest favorite terms

by Jim Joseph — President, Lippe Taylor

If you've read my book, then you know that I'm not a big fan of marketing buzz words. You know the ones: words that get used over and over, all day long, to…

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Some thoughts on Black Friday

by Jim Joseph — President, Lippe Taylor

In case you haven't noticed all the pre-hype, Black Friday is coming soon to a retailer near you.

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Some stats about Halloween

by Jim Joseph — President, Lippe Taylor

As we prepare for the what some consider to be the 4th biggest holiday in America (after "December", Thanksgiving, and 4th of July), I thought I'd share some…

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A lesson in customer service

by Jim Joseph — President, Lippe Taylor

I just got a text the other day that many of us hope never happens: the guy who has cut my hair for years is leaving the salon. Oh no!

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Sofia Vergara for Kmart

by Jim Joseph — President, Lippe Taylor

Sunday night was The Emmy Awards, and although she didn't win the award for which she was nominated, the big winner was Sofia Vergara.

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Pepsi Throwback

by Jim Joseph — President, Lippe Taylor

The cola wars are undoubtedly one of the most fascinating categories to watch in marketing - probably ever since the '80s.

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Foursquare and American Express

by Jim Joseph — President, Lippe Taylor

I think a new day may just be beginning for location-based social media. Late last week Foursquare announced a new partnership with American Express…

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MUJI, the 'unbrand'

by Jim Joseph — President, Lippe Taylor

I find this recent import from Japan to be an interesting retail branding story.

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Jim Joseph

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