How Chevy wins at storytelling

by Jim Joseph — President, Lippe Taylor

For years now, those of us in marketing have been talking about storytelling ... wrapping your brand message into a compelling consumer story that will draw…

Make sure your associates are not practicing survey coercion

by Jim Joseph — President, Lippe Taylor

Last week in my class at NYU we discussed consumer surveys as a market research technique. They are a tried and true approach to getting feedback or getting to…

My two newest favorite terms

by Jim Joseph — President, Lippe Taylor

If you've read my book, then you know that I'm not a big fan of marketing buzz words. You know the ones: words that get used over and over, all day long, to…

Some thoughts on Black Friday

by Jim Joseph — President, Lippe Taylor

In case you haven't noticed all the pre-hype, Black Friday is coming soon to a retailer near you.

Some stats about Halloween

by Jim Joseph — President, Lippe Taylor

As we prepare for the what some consider to be the 4th biggest holiday in America (after "December", Thanksgiving, and 4th of July), I thought I'd share some…

A lesson in customer service

by Jim Joseph — President, Lippe Taylor

I just got a text the other day that many of us hope never happens: the guy who has cut my hair for years is leaving the salon. Oh no!

Sofia Vergara for Kmart

by Jim Joseph — President, Lippe Taylor

Sunday night was The Emmy Awards, and although she didn't win the award for which she was nominated, the big winner was Sofia Vergara.

Pepsi Throwback

by Jim Joseph — President, Lippe Taylor

The cola wars are undoubtedly one of the most fascinating categories to watch in marketing - probably ever since the '80s.

Foursquare and American Express

by Jim Joseph — President, Lippe Taylor

I think a new day may just be beginning for location-based social media. Late last week Foursquare announced a new partnership with American Express…

MUJI, the 'unbrand'

by Jim Joseph — President, Lippe Taylor

I find this recent import from Japan to be an interesting retail branding story.

American Express Social Currency

by Jim Joseph — President, Lippe Taylor

I've been speaking a lot lately about how social media can transform a brand. Either give it a voice for the first time, give it thought leadership status…

How social media is changing conferences

by Jim Joseph — President, Lippe Taylor

Last week I went to two industry conferences (OTC Perspectives and PRSA Counselors Academy) and an awards show (Sabre Awards) — it was a big networking week.…

Shout Color Catcher: A lesson in brand extension

by Jim Joseph — President, Lippe Taylor

File this under "how do they do that?"

Social Vending from Pepsi

by Jim Joseph — President, Lippe Taylor

My friend Stan Phelps turned me onto this little marketing innovation from Pepsi. It's actually pretty cool -- they've reinvented the vending machine and…

Starbucks 40th Anniversary

by Jim Joseph — President, Lippe Taylor

When Starbucks announced its new logo earlier this year, they said that it was just the start of something big. We got all a twitter about it, but I for one…

Target and Top Chef

by Jim Joseph — President, Lippe Taylor

I was a big big fan of Top Chef when it first debuted, but I have to admit that I've lost interest over the seasons. No reason, really, I just don't watch that…

Who.A.U

by Jim Joseph — President, Lippe Taylor

During my holiday shopping frenzy in NYC this year, I had an experience that has me still scratching my head. I was walking down Broadway and spied out of the…

Favorite Marketing Moments of 2010

by Jim Joseph — President, Lippe Taylor

Baking Wars at Michaels

by Jim Joseph — President, Lippe Taylor

It's the holidays, and among other things 'tis the season for baking. I noticed some very interesting marketing activity in the baking category at a surprising…

Gant

by Jim Joseph — President, Lippe Taylor

I was walking down Bleeker Street in NYC the other day, just kind of strolling along. If you don't know, Bleeker Street is a quiet little street in Greenwich…