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Jim Tyrrell

Jim Tyrrell

In this role, Jim leads TNS’ enterprise product management activities, working closely with the wider product team and colleagues in sales, marketing and operations, among others. He is responsible for the product management of TNS Telephone Number Reputation Monitoring and TNS Enterprise Branded Calling solutions

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Recent Contributions


How retailers can digitally transform the voice channel to increase answer rates

by Jim Tyrrell — Vice President of Enterprise Product Management, TNS

When retailers provide more brand information on an incoming call screen, it engenders trust in the call and engages customers to answer. This trust helps…

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Customer communications present unique challenges for delivery services

by Jim Tyrrell — Vice President of Enterprise Product Management, TNS

In my prior column, we discussed the impact of eroding consumer trust in voice calling on retailers' ability to engage and connect with customers. When…

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The psychology of trust and voice calling: Why retailers are taking notice

by Jim Tyrrell — Vice President of Enterprise Product Management, TNS

Retailers are recognizing the need to work with other stakeholders to carve a path forward to restore consumer trust in voice calling and ultimately their…

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