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Jon O'Barr

Jon O'Barr
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Recent Contributions


Fresh off Navajo controversy, Urban Outfitters stock plummets, CEO exits

by Jon O'Barr

Retailers need to tread lightly when co-opting cultural identities.

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See More From Jon
Recent Posts
Criminal gang stole millions from Home Depot over several years
Warby Parker teams with QB Arch Manning for brand ambassador strategy
Consumers prioritizing convenience, flexibility, hybrid shopping
Spirit enters Chapter 11, issues letter to travelers
Amazon Just Walk Out Cafe debuts at South Carolina hospital


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