Adam Brotman is an entrepreneur with over 25 years of experience leading major tech and consumer brands. He co-founded AI consulting firm, Forum3, in 2021 to help brands leverage emerging technologies, serving clients like Anheuser-Busch, Crumbl, Starbucks, and Tishman Speyer. Previously, Adam was president, chief experience officer, and co-CEO at J.Crew, and the inaugural chief digital officer and EVP of Global Retail Operations at Starbucks. He received his bachelor’s degree from UCLA and JD from The University of Washington School of Law.
by Adam Brotman — Co-Founder and Co-CEO, Forum3
As AI-powered assistants increasingly guide shoppers from discovery to purchase, the experience itself is being reshaped. It’s faster, more conversational, and…
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