Keri is a results-oriented strategist with a wide range of expertise in business development and strategic alliances with top industry partners in technology, insurance, and real estate. She has experience in marketing and corporate communications, including innovative strategy development and program execution of partner and frontline enablement along with growth and retention-focused event strategies. Before Attentive, Keri was a Senior Director at Zillow, where she led the B2B marketing team, and was responsible for strengthening partner loyalty for over 60,000 real estate partners.
by Keri McGhee — Chief Marketing Officer, Attentive
In today’s marketing era, loyalty programs aren’t a one-size-fits-all approach. Investing in owned channels is the most effective way to achieve continued…
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