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News & Media From Kevin Damask

Why retailers must focus on customer journey to optimize digital experiences

by Kevin Damask — Editor, Digital Signage Today

Danny Turner, SVP of creative programming, Mood Media, shares insight on how to provide an exceptional customer experience.

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Build it or buy? Debating best approach to customer service platforms

by Kevin Damask — Editor, Digital Signage Today

Brands often grapple with a difficult decision — whether to build their own interactive system or hit the market and buy one. It was the topic of discussion at…

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How retailers can eliminate friction in customer experience

by Kevin Damask — Editor, Digital Signage Today

The pressure to make purchasing easy and quick has never been more intense and that's why retailers need to remove friction from the customer journey.

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Indiana Pacers trust data for delivering best customer experience

by Kevin Damask — Editor, Digital Signage Today

Taylor Bloom and Sydney Lesko, both with Pacers Sports & Entertainment, kicked off a full-day of sessions at the Interactive Customer Experience Summit with…

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AI and where it stands in the retail industry

by Kevin Damask — Editor, Digital Signage Today

While the use of artificial intelligence has grown throughout several industries in recent years, there is still a great deal of mystery surrounding AI. This…

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ICX keynote: Lean on quality employees to innovate, grow

by Kevin Damask — Editor, Digital Signage Today

"Get your house in order." That was Andrew Laudato's opening message at the Interactive Customer Experience Summit Wednesday at the Hilton at Easton hotel in…

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DOOH brings holiday 'experiences' as retailers strive to rebound

by Kevin Damask — Editor, Digital Signage Today

After a difficult 2020 holiday season, the retail industry is expected to rebound this year. To entice shoppers back to stores, retailers are transforming…

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Post-COVID, OOH has perfect opportunity to shine in retail

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

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