Joseph Perello
Joseph Perello
Joseph Perello is CEO of Props, a performance-driven creator content platform. He previously served as New York City’s first-ever chief marketing officer, and he served as VP of business development for the New York Yankees. He also co-founded the agency Catch New York.
Recent Contributions
From destination to signal: How AI is rewiring the role of brand websites in retail
by Joseph Perello — Founder and CEO, Props
In a world where shopping starts with a prompt, the question is no longer “How do I get traffic to my site?” It’s “What does my content teach the machine about…
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