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Kristen Gramigna

Kristen Gramigna

Kristen Gramigna is Chief Marketing Officer for BluePay, providing retail payment processing solutions for merchants of all sizes. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors.

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Recent Contributions


The real secrets to creating a memorable customer experience

by Kristen Gramigna — Chief Marketing Officer, BluePay

Research points to a strong return on investment for creating positive and memorable customer experiences.

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Five disruptive retail trends to watch for

by Kristen Gramigna — Chief Marketing Officer, BluePay

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.

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The three main things customers want from mobile payments

by Kristen Gramigna — Chief Marketing Officer, BluePay

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

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Why the future of retail is exciting, not gloomy

by Kristen Gramigna — Chief Marketing Officer, BluePay

Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.

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How to be smart in a world of dumb retail mistakes

by Kristen Gramigna — Chief Marketing Officer, BluePay

There are no "magic bullets" that will instantly transform your retail store into a customer magnet. But there are steps you can take to avoid sabotaging…

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Is the Apple retail model right for your company?

by Kristen Gramigna — Chief Marketing Officer, BluePay

With more than 9,000 stores at its peak, Blockbuster enjoyed a competitive advantage that no rival could duplicate. But with the ease and convenience of online…

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