News & Media From Kristen Gramigna

The real secrets to creating a memorable customer experience

by Kristen Gramigna — Chief Marketing Officer, BluePay

Research points to a strong return on investment for creating positive and memorable customer experiences.

Five disruptive retail trends to watch for

by Kristen Gramigna — Chief Marketing Officer, BluePay

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.

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The three main things customers want from mobile payments

by Kristen Gramigna — Chief Marketing Officer, BluePay

How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.

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Why the future of retail is exciting, not gloomy

by Kristen Gramigna — Chief Marketing Officer, BluePay

Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.

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How to be smart in a world of dumb retail mistakes

by Kristen Gramigna — Chief Marketing Officer, BluePay

There are no "magic bullets" that will instantly transform your retail store into a customer magnet. But there are steps you can take to avoid sabotaging…

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Is the Apple retail model right for your company?

by Kristen Gramigna — Chief Marketing Officer, BluePay

With more than 9,000 stores at its peak, Blockbuster enjoyed a competitive advantage that no rival could duplicate. But with the ease and convenience of online…

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