Kristin Lynch is Senior Director of Restaurant Strategy for Paytronix Systems (www.Paytronix.com), the leader in guest engagement for restaurants and convenience stores. She has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools.
by Kristin Lynch — Sr. Director of Strategy & Analytics, Paytronix
Today, the digital-ordering channel is no longer just a way for a customer to place orders. It’s part of the ongoing conversation between brand and guest.
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