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Laurel Tielis

Laurel Tielis
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Speed up sales by using QR codes

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were…

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Five ways to make your store sensational

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Like it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That's because statistics…

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Maximizing the value of your email marketing

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't…

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Enhanced customer service increases retail sales

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

The best thing you can say about the economy, is that it's shaky. Prices are up for everything–from groceries to gasoline. The unemployed are looking for…

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Retail readies for advent of tight pockets at Christmas

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

It's not a fashion statement, but an economic one. According to a survey commissioned by the London-based global news agency Reuters, American shoppers will…

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Socially responsible retailing from Walmart and Patagonia

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Patagonia has long had the reputation of being a socially responsible company. Walmart not so much. But this week, I think they're telling a similar story.

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What retailers can learn from Hurricane Irene

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Flashlights, first aid supplies, and batteries were must-haves for people in Hurricane Irene's path. But Pop-Tarts were high on the list of items people were…

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Connect with charities to brand and build your business

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Whether it's in your business or your personal life, you can't have too many friends. A great way for all businesses to create friendships is by teaming up…

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Bloomsday Breakfast at Bryant Park creates buzz for Ireland

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

NEW YORK — With all of the less-than-happy stories in the news, how do you brand a country, create community involvement, and make people happy?

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How 'karma credit' can build a business

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

While charity may begin at home, you build business by bringing it into your store. What goes around truly does come around. Take care of other people, and…

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