News & Media From Laurel Tielis
Speed up sales by using QR codes
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were…
read nowFive ways to make your store sensational
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Like it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That's because statistics…
read nowMaximizing the value of your email marketing
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Social media is growing, and businesses, both large and small, need to participate in the online conversation to stay front of mind. But doing that doesn't…
read nowEnhanced customer service increases retail sales
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
The best thing you can say about the economy, is that it's shaky. Prices are up for everything–from groceries to gasoline. The unemployed are looking for…
read nowRetail readies for advent of tight pockets at Christmas
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
It's not a fashion statement, but an economic one. According to a survey commissioned by the London-based global news agency Reuters, American shoppers will…
read nowSocially responsible retailing from Walmart and Patagonia
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Patagonia has long had the reputation of being a socially responsible company. Walmart not so much. But this week, I think they're telling a similar story.
read nowWhat retailers can learn from Hurricane Irene
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Flashlights, first aid supplies, and batteries were must-haves for people in Hurricane Irene's path. But Pop-Tarts were high on the list of items people were…
read nowConnect with charities to brand and build your business
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Whether it's in your business or your personal life, you can't have too many friends. A great way for all businesses to create friendships is by teaming up…
read nowBloomsday Breakfast at Bryant Park creates buzz for Ireland
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
NEW YORK — With all of the less-than-happy stories in the news, how do you brand a country, create community involvement, and make people happy?
read nowHow 'karma credit' can build a business
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
While charity may begin at home, you build business by bringing it into your store. What goes around truly does come around. Take care of other people, and…
read nowSocial media for retail made simple
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
If you're still wondering about how important social media can be to your business, think about this. Getting involved in social media is the same as…
read nowForrester's Julie Ask on using mobile marketing strategically
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Just how important is mobile? According to Julie Ask, a vice president and principal analyst at Forrester Research, mobile will be transformational.
read nowAltimeters Jeremiah Owyang pinpoints retail's sweet spot
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.
read nowChange your store hours to increase sales
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
No matter what state the economy is in, no matter how frugal consumers are, customer-centric retailers are building business. Here's one way for you to be one…
read nowGetting customers in your store ... by putting them in the window
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
If you've been looking for an easy and inexpensive way to bring in more business, check this out. Taking advantage of people's propensity to sit — at their…
read nowAt Retail: Looking Good, Buying More
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Oscar Wilde phrased it beautifully in "The Picture of Dorian Gray." He wrote, "It is only shallow people who do not judge by appearances." Right or wrong, most…
read nowHow Wet Seal created customer engagement
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Want to engage your customers? One way to do it is with a contest. But how do you create a successful contest, one that pulls customers?
read nowSubscribe
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