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Lisa Biank Fasig

Lisa Biank Fasig
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Recent Contributions


Egging for the bigger basket

by Lisa Biank Fasig — Director, JZMcBride and Associates

The saying goes that you've got to crack a few eggs to make an omelet, but this year coloring a dozen eggs may crack your budget.

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For Nordstrom Rack, Canada is a moving target

by Lisa Biank Fasig — Director, JZMcBride and Associates

Canadians love their hockey, doughnuts and the metric system, but they apparently are not appreciating the fluorescent glow of a good American value.

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Saying no, thank you, to bad customer relations

by Lisa Biank Fasig — Director, JZMcBride and Associates

Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.

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Kroger proposal seeks to pull human trafficking from supply chain

by Lisa Biank Fasig — Director, JZMcBride and Associates

A pile of honeycrisp apples in the grocery aisle isn't likely to get shoppers thinking about human trafficking, but some shareholders of Kroger Co. want it to.

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Avon's makeover: A world affair brought home

by Lisa Biank Fasig — Director, JZMcBride and Associates

When I was a teenager my sister sold Avon products. She was actually pretty good. Our house was filled with Skin So Soft lotion, Sweet Honesty perfume and…

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Lululemon can avoid sheer 'Luonacy'

by Lisa Biank Fasig — Director, JZMcBride and Associates

You'd think a yoga outfitter would afford its customers a little more flexibility.

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Starbucks reusable cups, a redemption story

by Lisa Biank Fasig — Director, JZMcBride and Associates

Will a reusable cup get people thinking about their reusable cards? Starbucks may soon find out.

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For Abercrombie CEO, jet-setting no brief affair

by Lisa Biank Fasig — Director, JZMcBride and Associates

At a cost of $200,000 a year, you'd think the cabin crew of Abercrombie & Fitch's corporate jet could at least get to wear regular shoes.

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For Abercrombie CEO, jet setting no brief affair

by Lisa Biank Fasig — Director, JZMcBride and Associates

At a cost of $200,000 a year, you'd think the cabin crew of Abercrombie & Fitch’s corporate jet could at least get to wear regular shoes.

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When choosing means losing time

by Lisa Biank Fasig — Director, JZMcBride and Associates

On a recent trip to a popular local pottery shop – the kind of place where everything is made on the premises by hand – I was faced with an unexpected dilemma…

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