News & Media From Lisa Biank Fasig
Egging for the bigger basket
by Lisa Biank Fasig — Director, JZMcBride and Associates
The saying goes that you've got to crack a few eggs to make an omelet, but this year coloring a dozen eggs may crack your budget.
read nowFor Nordstrom Rack, Canada is a moving target
by Lisa Biank Fasig — Director, JZMcBride and Associates
Canadians love their hockey, doughnuts and the metric system, but they apparently are not appreciating the fluorescent glow of a good American value.
read nowSaying no, thank you, to bad customer relations
by Lisa Biank Fasig — Director, JZMcBride and Associates
Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.
read nowKroger proposal seeks to pull human trafficking from supply chain
by Lisa Biank Fasig — Director, JZMcBride and Associates
A pile of honeycrisp apples in the grocery aisle isn't likely to get shoppers thinking about human trafficking, but some shareholders of Kroger Co. want it to.
read nowAvon's makeover: A world affair brought home
by Lisa Biank Fasig — Director, JZMcBride and Associates
When I was a teenager my sister sold Avon products. She was actually pretty good. Our house was filled with Skin So Soft lotion, Sweet Honesty perfume and…
read nowLululemon can avoid sheer 'Luonacy'
by Lisa Biank Fasig — Director, JZMcBride and Associates
You'd think a yoga outfitter would afford its customers a little more flexibility.
read nowStarbucks reusable cups, a redemption story
by Lisa Biank Fasig — Director, JZMcBride and Associates
Will a reusable cup get people thinking about their reusable cards? Starbucks may soon find out.
read nowFor Abercrombie CEO, jet-setting no brief affair
by Lisa Biank Fasig — Director, JZMcBride and Associates
At a cost of $200,000 a year, you'd think the cabin crew of Abercrombie & Fitch's corporate jet could at least get to wear regular shoes.
read nowFor Abercrombie CEO, jet setting no brief affair
by Lisa Biank Fasig — Director, JZMcBride and Associates
At a cost of $200,000 a year, you'd think the cabin crew of Abercrombie & Fitch’s corporate jet could at least get to wear regular shoes.
read nowWhen choosing means losing time
by Lisa Biank Fasig — Director, JZMcBride and Associates
On a recent trip to a popular local pottery shop – the kind of place where everything is made on the premises by hand – I was faced with an unexpected dilemma…
read nowThis Mother's Day, say it with plastic?
by Lisa Biank Fasig — Director, JZMcBride and Associates
Every year we spend billions of dollars trying to find a way to thank our mothers for labor pains and unconditional love, but it turns out our primary display…
read nowKroger's prescription for phone relief
by Lisa Biank Fasig — Director, JZMcBride and Associates
Anyone who regularly goes to the pharmacy knows that the sound of a ringing phone is as prevalent as the rattle of bottled pills. Now Kroger Co. is testing a…
read nowAre Best Buy's best days behind it?
by Lisa Biank Fasig — Director, JZMcBride and Associates
The news that Best Buy CEO Brian Dunn left the company yesterday created quite a stir across Wall Street and the retail sector. It may also have consumers…
read nowCan Penney's squareness lead to loyalty?
by Lisa Biank Fasig — Director, JZMcBride and Associates
Being fair and being loyal are not the same thing. But can one engender the other?
read nowFord's options when stock revs up workers
by Lisa Biank Fasig — Director, JZMcBride and Associates
As a former shareholder of Ford Motor Co. who benefited handsomely from my two-year investment, I should not be one to criticize the payouts enjoyed by the…
read nowKroger's loyalty plan is fuel for thought
by Lisa Biank Fasig — Director, JZMcBride and Associates
The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the…
read nowBuilding loyalty the Hsieh way
by Lisa Biank Fasig — Director, JZMcBride and Associates
Perhaps it has something to do with our general fondness for footwear and do-goodery, because when it comes to delivering a positive image, Zappos.com walks…
read nowLife (and Honda) moves pretty fast
by Lisa Biank Fasig — Director, JZMcBride and Associates
Matthew Broderick gave us a time-out during the Super Bowl, and for a middle-aged, recession-weary public, the timing couldn't have been better.
read nowMy rich best friend, Apple
by Lisa Biank Fasig — Director, JZMcBride and Associates
Apple Inc. posted its largest quarterly profit ever on Jan. 24. So good, in fact, that it places the iPhone maker among an elite group populated by very few…
read nowThe world would like to buy a Coke
by Lisa Biank Fasig — Director, JZMcBride and Associates
Might as well keep that Coca-Cola on ice. The tallies are in, and the Real Thing is the real deal when it comes to world's best brand – again.
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